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The CEO Next Door: Redefining What It Takes to Lead
What if becoming a CEO wasn’t reserved for Ivy League graduates or charismatic geniuses—but was a journey anyone could master? In The CEO Next Door, Elena Lytkina Botelho and Kim Powell challenge the myth of the larger-than-life executive and reveal, through a decade of research, that successful CEOs are often ordinary people who make extraordinary decisions. By studying over 17,000 leaders and 2,600 CEO candidates, they uncovered four key behaviors that predict both career advancement and top-tier performance: Decisiveness, Engaging for Impact, Relentless Reliability, and Adapting Boldly.
These behaviors, which anyone can learn, shape how leaders get to the top and succeed once there. The book merges hard data and storytelling to show what works—and what fails—at every stage of the road. Botelho and Powell invite readers to see themselves as capable of extraordinary leadership, no matter their background, education, or personality type.
Debunking the CEO Myth
Early on, the authors dismantle cultural assumptions about CEOs. The media portrays the corner office as the domain of visionaries like Steve Jobs or Jack Welch—elite, confident, and charismatic. But in reality, many high-performing CEOs are introverts, non-Ivy graduates, and people who’ve failed before achieving success. Nearly half of them had major career setbacks, and yet 78% still made it to the top. One example is Don Slager, who began as a garbage truck driver and rose to become CEO of Republic Services. His success came from his discipline, adaptability, and reliability—not prestige or pedigree.
The authors’ firm, ghSMART, used behavioral analytics to identify what drives real leadership outcomes. Their research found that only 7% of top CEOs attended Ivy League schools, a third described themselves as introverts, and the most critical predictor of success wasn’t intelligence, charisma, or confidence—it was reliability. Reliable leaders consistently deliver on their promises, creating trust and predictability that board members, employees, and investors crave. This insight alone turns decades of business lore upside down.
The Four Behaviors That Define Extraordinary Leadership
Botelho and Powell reveal four learnable behaviors that define outstanding CEOs:
- Decide with speed and conviction: Great CEOs act without perfect information. They understand that hesitation kills momentum and that a potentially wrong decision is better than no decision (Steve Gorman’s turnaround at Greyhound is a striking case study).
- Engage for impact: Successful leaders orchestrate people like conductors, aligning diverse stakeholders behind a shared goal. They avoid the trap of being ‘too nice,’ balancing empathy with results, as evidenced by leaders like Neil Fiske and Mary Berner.
- Deliver reliably: Reliability—creating consistency in results and execution—is the strongest predictor of performance and even of being hired. CEOs like Bill Amelio and Don Slager show that discipline beats charisma every time.
- Adapt boldly: In a world where Kodak and Blockbuster couldn’t change fast enough, adaptability determines survival. Great CEOs transform discomfort into curiosity, as Jim Smith of Thomson Reuters and Andy Grove of Intel exemplify.
How Ordinary Leaders Reach Extraordinary Heights
These behaviors apply beyond the C-suite. Botelho and Powell show how aspiring leaders accelerate their careers using what they call Career Catapults—key experiences that rapidly build leadership capability and visibility. Examples include taking a “big leap” into an unfamiliar role, tackling a “big mess” that demands urgent turnaround, or “going small to go big” by joining a smaller organization where impact is visible. These experiences cultivate decisiveness, reliability, and adaptability, the hallmarks of CEO success.
In later chapters, the authors explain how successful CEOs manage the complexities at the top. They unpack the five hidden hazards leaders encounter—from information overload to emotional isolation—and the strategies to survive them. Each challenge, whether it's managing a board of directors or mastering the spotlight, requires emotional intelligence, discipline, and strategic foresight.
Why This Matters for You
The book’s message is empowering: exceptional leadership isn’t about luck or heritage—it’s about mastering behaviors through conscious practice. Whether you aim to be a CEO, lead a team, or elevate your performance, the same principles apply. Leaders can grow reliability through habits of follow-through, cultivate decisiveness by speeding up judgment, and build adaptability through embracing discomfort. Most powerful of all, they can learn that leadership is not about being right—it’s about creating motion, trust, and results.
Core Lesson:
You don’t have to be born to lead. You must learn to decide, deliver, engage, and adapt. The data proves that ordinary people who master these behaviors can become extraordinary CEOs—and transform not just their companies, but their own lives.