Get It cover

Get It

by AmyK Hutchens

Get It by AmyK Hutchens is your essential guide to mastering difficult conversations. Learn to communicate effectively, avoid common missteps, and present your best self to achieve success in love, work, and beyond.

Getting What You Want Through Profitable Conversations

How often do you walk away from a conversation thinking, “That’s not what I meant,” or “Why didn’t I say what I really wanted?” In Get It: Five Steps to the Sex, Salary, and Life You Want, AmyK Hutchens reframes communication as the most powerful tool for transformation. Her premise is simple yet radical: the quality of your life depends on the quality of your conversations. Every relationship, opportunity, and moment of change begins—and often ends—with dialogue.

Hutchens argues that most people fail to get what they want because they avoid or mishandle tough conversations. Instead of wielding words like magic wands, they stumble into conflict, hide behind politeness, or sabotage their goals through unclear communication. After decades of consulting, teaching, and coaching thousands of professionals, she distills her insights into a practical five-step process designed to turn every difficult conversation into a “profitable” one—profitable not just financially, but emotionally, relationally, and spiritually.

The Four Tenets of Getting What You Want

Before diving into the five steps, Hutchens anchors her philosophy in four core tenets:

  • Life happens one conversation at a time.
  • The quality of your life reflects the quality of your conversations.
  • The life you desire lies on the other side of a tough conversation.
  • Tough conversations, when handled skillfully, produce a profitable life.

For Hutchens, “profitable” means far more than money—it encompasses confidence, connection, energy, and satisfaction. By mastering powerful conversational techniques, you can turn what once felt confrontational into collaboration. Each dialogue becomes a vehicle for progress.

A Conversation Is a Mirror of Your Power

Getting what you want isn’t about domination; it’s about understanding and articulating your value. Hutchens draws a distinction between internal power—the clarity of your thoughts, beliefs, and self-worth—and external power—how you express that worth to others. When inner power is weak, even the most precisely worded sentence will fall flat. Conversely, when you speak from clarity and integrity, your external conversations radiate confidence.

Hutchens treats communication as an alchemy that blends neuroscience, emotional intelligence, and self-awareness. Much like Susan Scott’s Fierce Conversations or Kerry Patterson’s Crucial Conversations, she views transparency and curiosity as superpowers. However, Hutchens adds a playful twist: language is a form of real-world magic. Her “wand” metaphor invites readers to see communication tools not as rigid formulas but spells of influence—crafted with intention, practiced through empathy, and delivered with the courage to stay present even when it’s uncomfortable.

From Breakdown to Breakthrough

Hutchens’s system emerged from personal crisis. After losing her marriage, home, business, and financial stability in rapid succession, she discovered a painful truth: she had spent years compromising, people-pleasing, and avoiding conversations that mattered. Rebuilding required more than strategy—it demanded a new relationship with her own voice. Through a combination of reflective journaling and hard-won self-inquiry, she realized that inner peace and outer success stem from the same source: courageous communication.

Her five steps act as a map from confusion to clarity, providing both a framework for dialogue and a mindset for approaching life: clarify what you want, determine whether you seek connection or power, recognize all the conversations happening simultaneously, take responsibility for your role, and know both what to say and where to set boundaries. Each step is accompanied by “magical phrases”—short, neuroscience-informed sentences that trigger empathy, reduce conflict, and elicit collaboration. For example, the phrase “How might we…?” invites shared problem-solving, while “That makes sense to me” validates the other person’s perspective without surrendering yours.

The Cost of Avoidance

According to Hutchens, every day you avoid tough conversations, you delay your best life. Whether it’s asking for a promotion, setting a boundary with a partner, or confronting dishonesty, avoidance accumulates resentment and self-doubt. The cure is not aggression but preparation. By anticipating emotional triggers and rehearsing key lines, you transform confrontation into creation. It’s about replacing the reactive “You always—!” with proactive curiosity: “Help me understand; what’s the thought behind that?”

The book’s tone mirrors its subject: candid, compassionate, and exuberantly honest. Through vulnerable stories—from CEOs, spouses, and even parents in meltdown mode—Hutchens demonstrates that communication mastery is not reserved for executives but required for everyone. Her world is grounded in humor and humanity, where conversations about dirty dishes or corporate takeovers follow the same laws of clarity, empathy, and accountability.

Why This Matters Now

In an era where digital noise drowns real dialogue, Hutchens’s reminder feels timely: your voice is your wand. The conversations you choose to have—and those you choose to avoid—literally define the shape of your relationships, your career, and your sense of self. Getting what you want, then, is less about external manipulation and more about internal alignment. It’s not a hustle; it’s a harmony between honesty and empathy.

“You don’t get what you want just because you want it,” Hutchens insists. “You get what you want because you communicate clearly, courageously, and consistently until your reality catches up.”

From the boardroom to the bedroom, Get It is a masterclass in turning conversation into change. It’s not just about talking—it’s about transforming talk into action, power into purpose, and discomfort into confidence. Every time you choose clarity over fear, you’re a step closer to getting exactly what you want.


Clarify Your Real Want

The first step to getting what you want is knowing what that actually is. Hutchens begins this journey with a deceptively simple directive: Clarify your real want. Most people confuse surface desires—money, approval, a promotion, or a kayak—with the deeper emotional needs driving them, like autonomy, recognition, or belonging. Without clarity, as Hutchens jokes, your wand sprays sparks in all directions but lights up nothing.

From Kayaks to Connection

Hutchens illustrates this with the story of an executive who, during a retreat to Spain, spent hours ranting about getting a kayak delivered. The moment the kayak arrived, local kids stole it. The meltdown that followed revealed the truth: he didn’t really want a kayak—he wanted connection, admiration, and belonging after a lonely divorce. His tantrum wasn’t about a vessel; it was about validation.

When you continually chase surface wants, you end up exhausted and unsatisfied. Each accomplishment only fuels more restless craving. Hutchens calls this the “surface craving trap”—an endless loop of acquisition that masks deeper longings.

Dealing With Competing Commitments

Your wants often battle each other. You want career advancement but also security. You crave freedom but also predictability. Hutchens calls these conflicts “competing commitments,” and they explain why ambition often feels like paralysis. For example, Marty, her midlife client, longed for reinvention but feared risking what he’d built. His malaise wasn’t a crisis—it was a misalignment between gratitude and fulfillment. Acknowledging that gratitude and longing can coexist freed him to pursue intimacy and creativity instead of stagnation.

The Magical Phrase: “How Might We…?”

Hutchens gives readers the ultimate “spell” to turn a want into actionable clarity: phrase your goal as a How might we…? question. Saying “I want to increase sales” is stagnant; saying “How might we increase sales by 12%?” sparks collaboration. Neuroscience confirms that open-ended, forward-looking questions activate the brain’s creative centers, while backward-focused “why” questions trigger defensiveness. A “How might we” reframes your goal as an engaging puzzle, not a demand. It shifts energy from judgment to joint exploration.

Precision Without Attachment

Hutchens stresses specificity—vague language yields vague results. Yet paradoxically, she warns against clinging to the form of your want. Let go of the “how.” You may want children and end up adopting; you may dream of writing a novel but find fulfillment through blogging. When you release the method while staying true to the motive, life opens unexpected paths. As she writes, “If you force your want, you’ll likely get it—but it might leave you empty.”

Clarity, in Hutchens’s world, is both self-inquiry and strategy. It’s asking not just What do I want? but What will this give me—and what might it cost? Once you articulate the real desire behind your surface craving, every conversation you have becomes purposeful. Only then can your wand truly cast.


Choose Connection Over Power

Once you know what you want, Hutchens challenges you to ask another question: am I seeking connection or power? Step Two teaches that while both are legitimate needs, they rarely coexist peacefully in the same conversation. Craving connection leads to empathy and collaboration; craving control creates fear and competition. The difference often determines whether your relationships thrive or implode.

The Cost of Power Plays

Hutchens recounts sitting in an awkward social moment that captures this clash perfectly—a woman using religious rhetoric to publicly belittle her unemployed husband. Her need to “win” the moral argument shattered intimacy. Hutchens defines such moves as power plays: conversational tactics rooted in ego, insecurity, or dominance. They erode trust in marriages, friendships, and organizations alike.

Power plays aren’t always loud. They can appear as silent withdrawal, passive aggression, or overachievement. When one partner craves power while the other seeks connection, both lose. At work, this dynamic shows up when a boss hoards authority instead of inspiring loyalty. In love, it manifests as chronic defensiveness—conversations that score points instead of solving problems.

The Magic of “That Makes Sense to Me”

To dissolve tension, Hutchens prescribes one of her simplest yet most powerful “spells”: “That makes sense to me.” These four words acknowledge another’s perspective without surrendering your own. They disarm ego, restore emotional safety, and create space for empathy. When your partner says, “I’m overwhelmed,” and you respond with “That makes sense to me—you’ve been juggling so much,” you validate their feelings. It’s linguistic judo, diffusing defensiveness with understanding. (Psychologists like Carl Rogers used similar client-centered reframing to foster connection.)

Communication With Nuance: “A Part of Me…”

Another Hutchens gem is the phrase “A part of me…” which expresses emotion without totalizing it. Saying “A part of me is angry you were late” leaves room for compassion and perspective. It signals maturity—the opposite of emotional absolutism. She extends this principle beyond marriage to decision-making: “A part of me wants to take the job, and a part of me doesn’t.” Such phrasing encourages self-reflection and reduces guilt. It contextualizes emotion instead of being consumed by it.

Connection as Healing

In couples like Anna and Greg—a pair mired in sexual and emotional stagnation—connection begins not with therapy but curiosity. Hutchens advises starting with fun: shared joy can rearrange emotional circuitry faster than confrontation. She urges readers to substitute accusations (“We never talk anymore!”) with invitations (“How might we have more fun this weekend?”). Connection isn’t sentiment; it’s a strategic shift from fear to partnership.

Across boardrooms and bedrooms, the question to keep asking is: Am I trying to connect—or to control? Real influence, Hutchens reminds us, is born from respect, not intimidation. Connection gives you access to another’s heart, and that—far more than dominance—is where persuasion lives.


Tune In to Every Conversation

Communication isn’t just about what’s said aloud—it’s about the silent chatter running beneath the words. Step Three, “Tune In to All the Conversations,” reveals how every interaction hosts multiple overlapping dialogues: what you say, what they hear, what you think, and what they think. Ignoring this complexity leads to misunderstandings, ego clashes, and missed opportunities.

The Ego Hook

Hutchens introduces the concept of the Ego Hook—those invisible threads that pull people into self-protection. Every person unconsciously asks three questions in tough talks: “Am I competent? Am I a good person? Am I respected and loved?” When any of these are threatened, egos flare. The antidote is framing your message so it doesn’t trigger those defenses. For instance, instead of saying “Tom is incompetent,” you might say, “Tom has tremendous strengths, but these behaviors are affecting results—how might we support him differently?” When you prevent someone’s ego from being hooked, you remove emotional static from the communication channel.

Taming Your Own Ego

Egos hook both ways. As a “giver,” you may soften feedback to preserve your identity as the nice one. As a “receiver,” you might reject criticism that threatens your self-image. Hutchens urges honesty over comfort: say the hard thing kindly, and hear the hard thing humbly. One mistake or moment of ignorance does not define who you are. Awareness allows detachment from defensiveness—and opens a door for learning. (This perspective echoes Don Miguel Ruiz’s advice in The Four Agreements: “Don’t take anything personally.”)

Stories in Your Head

A second “conversation layer” comes from the stories we invent. Hutchens’s example of Susie and Jill—a friendship nearly wrecked by suspicion over Christmas shopping—shows how unchecked narratives breed drama. Her phrase “I have this story in my head…” transforms accusations into curiosity. It invites correction rather than conflict. Saying, “I have this story in my head that you’re upset with me,” opens a dialogue. Declaring, “You’re angry with me!” closes it.

Use Curiosity as Connection

When you don’t understand someone’s action, ask, “Help me understand; what’s the thought behind that?” It’s both inquiry and respect, signaling you assume good intent. Hutchens even applies this to grunting teenagers and quarrelsome friends—it’s her antidote to judgment. “Help me understand” replaces accusation with engagement. It’s a neural pattern-breaker that turns problems into collaborative puzzles.

Hutchens’s point is profound: conversation isn’t just a transaction—it’s a dance of stories, egos, and assumptions. When you tune in to all three frequencies—your inner voice, their inner thoughts, and the external dialogue—you gain 360° awareness. That awareness is empathy in action, and empathy, she insists, always gets you farther than argument.


Own Your Shit and De-stink Theirs

Step Four takes you into the messy art of accountability. Hutchens doesn’t mince words here: if you want cleaner conversations, own your shit and de-stink theirs. It’s about taking radical responsibility for your words, energy, and impact while holding others accountable through empathy, not accusation.

Accountability With Humor

In one unforgettable story, a VP of sales skinny-dips at a client event. Rather than rage, a savvy executive uses calm questions to redirect the situation: “What were you thinking?” “What can we count on you doing differently next time?” Her restraint transforms chaos into contrition. Hutchens showcases how curiosity beats condemnation. Good questions make others own their consequences; they nudge awareness instead of slinging shame.

The De-stink Technique

When someone criticizes you, Hutchens recommends the two-line De-stink Technique: first, acknowledge their concern, then ask for help. For example, your partner snaps, “You threw away the lettuce again!” You reply, “Throwing away lettuce frustrates me too. Will you help me?” In seconds, defensiveness dissolves into collaboration. It’s verbal aikido—using another’s momentum to transform conflict into partnership.

De-stinking Yourself

Hutchens argues that sometimes you are the stink. Self-sabotage comes from limiting beliefs inherited from parents, culture, or past humiliation—stories like “I’m not worthy” or “I must please everyone.” Owning your stink means noticing these patterns and rewriting them. Every unspoken resentment grows mold; every assumption needs sunlight. Emotional honesty disinfects interactions faster than denial.

The Magic Question: “And You’re Sharing This…?”

When people vent, Hutchens suggests interrupting softly with: “And you’re sharing this with me in the hope that I do what?” This politely shifts the burden of problem-solving back to the complainer, transforming whining into responsibility. Conversely, when someone opens up vulnerably, the compassionate twist is, “It means a lot you shared this—how might I best support you?” Both versions clarify intention and protect your time, empathy, and energy.

Step Four’s core message is blunt and liberating: you cannot control how others behave, but you can absolutely control how you respond. Emotional maturity is not passivity—it’s power exercised with grace. Every time you clean up your own mess first, you reclaim the energy you once wasted on blame.


Know Your Lines and Your Boundaries

Hutchens closes her system with performance and poise. Step Five, “Know Your Lines—Both What to Say and Where to Draw ’Em,” teaches mastery under pressure. Whether you’re confronting misconduct, negotiating at work, or setting boundaries with a loved one, the goal is the same: respond, don’t react. Your words are your performance—they can heal, harm, or hold the line.

Response Over Reaction

From the vivid story of thirteen-year-old Amy being fired for “stealing” a stuck-cash-drawer moment, Hutchens learned that silence and confusion can cost your credibility. The tongue-tied child became an adult who teaches others how to find the right words when stakes are high. She reminds readers that feelings are automatic—responses are chosen. Counting to six before speaking can prevent escalation. Your reaction shows your pain; your response shows your power.

Offers, Requests, and the Power of Pause

Every profitable conversation should end with action. Hutchens encourages clear offers (“Let me help with that”) or direct requests (“I need a weekly five-minute check-in”). After either, pause. Silence is strategic—it allows others to process and own their choices. The same applies when giving grace: a succinct, respectful offer lands better than an overexplained one. She warns against manipulation disguised as kindness—true generosity never comes with guilt or strings attached.

Boundaries That Empower

Saying “No, thank you” is the cleanest power move you can make. Hutchens laughs at chronic people-pleasers who overexplain their refusals. Instead, she reframes “no” as a positive choice. Every no is a yes to something else—your health, focus, or peace. Boundaries aren’t walls; they’re gates. You decide who enters, when, and how long they stay.

The Repercussion Question: “What Happens When…?”

One of Hutchens’s most versatile tools, the What happens when… question, invites others to contemplate consequences without accusation. To a dismissive boss, “What happens when your schedule is double-booked?” invokes reflection rather than rebellion. To your child: “What happens when you forget your homework?” It’s coaching, not nagging—empowerment, not punishment. Even self-talk improves: “What happens when I don’t set boundaries?” prompts accountability without shame.

Ultimately, knowing your lines means knowing yourself. Preparation is power, and practice is liberation. You don’t wing tough talks—you rehearse them. With enough repetition, your voice becomes not just articulate but unshakeable. When you can combine clarity, courage, and compassion in a single sentence, every conversation becomes an opportunity to lead both yourself and others closer to what truly matters.


Living One Conversation at a Time

In her final reflections, Hutchens reminds readers that getting what you want is not a one-time achievement but an ongoing practice. Wants evolve. Conversations shift. The magic lies in staying present. Step back from chasing outcomes and return to alignment: are your conversations—especially the internal ones—matching the life you say you desire?

The Relationship With Wanting

Hutchens nudges you to make peace with your wants instead of judging them. Wanting is human; obsession is bondage. The trick is to maintain awareness—allow desires to inform, not imprison, you. If your happiness is always postponed until tomorrow’s achievement, you’ll never rest in today’s abundance. “The life you desire,” she writes, “will meet you sooner when you stop waiting for it to arrive.”

Continuous Growth Through Conversation

Every dialogue is an iteration toward mastery. When something doesn’t go your way, Hutchens advises reframing rejection as planting a seed: not now doesn’t mean not ever. Courageous persistence—tempered by self-respect—keeps your energy flowing forward. The only true failure is silence born of fear.

The Voice as a Mirror of Self-Love

Ultimately, Get It is less a communication guide than a meditation on self-worth. Every magical phrase—from “How might we?” to “That makes sense to me”—is a small ritual of dignity. Each teaches you to respect yourself while respecting others, to lead with curiosity instead of critique. Your voice becomes a signal to the world—and to yourself—that you believe your needs matter.

Hutchens ends on an empowering truth: the life you want is constructed one conversation at a time. And sometimes, the hardest conversation is with yourself—the one where you finally stop asking permission to want more and start learning how to ask for it clearly, compassionately, and unapologetically.

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