Idea 1
Reinventing Mobility for a New Age
How can you reinvent a system that promises freedom but delivers inefficiency, danger and waste? In Autonomy, Lawrence Burns and Christopher Shulgan argue that the automobile—once a symbol of progress—has reached a breaking point. Cars deliver convenience at extraordinary social, economic and environmental cost, and the only solution is to change their DNA through autonomy, electrification and shared use. To understand why, Burns walks you through the evolution of mobility and the extraordinary group of people who built the first truly driverless systems.
The contradiction of automobility
Today’s car culture ties personal freedom to a massively underutilized asset. Your average car sits still ninety-five percent of the time, burns fuel that mostly dissipates as heat, and requires land, debt and maintenance. Burns calls it the “occasional-use imperative”: we buy giant machines to satisfy rare peak needs—like a long road trip—while absorbing constant costs the rest of the year. This mismatch turns freedom into chore and design flaw.
The civic toll is just as severe. Globally, cars kill about 1.3 million people a year and occupy precious city space with parking lots and wide roadways. Fuel dependence ties national security to oil and urban growth to sprawl. Burns’s conclusion: what began as a vehicle for progress now anchors us to outdated inefficiencies.
From critique to creation
The story of Autonomy isn’t an elegy for cars—it’s a chronicle of their rebirth. After the 9/11 attacks, Burns felt personally responsible for reducing oil dependence. As General Motors’ R&D chief, he championed the “Autonomy” and “Hy-wire” concepts, early glimpses of cars driven by electricity and software rather than pistons and gears. Simultaneously, a different stream of innovators emerged from academia and defense research, led by people like Red Whittaker, Chris Urmson and Sebastian Thrun. Their tool wasn’t corporate policy—it was code.
The experiments that changed everything
DARPA’s Grand Challenges, beginning in 2004, were the crucible. They turned autonomy from theory into gear-clanking reality. Carnegie Mellon’s Red Team, with its rugged vehicle Sandstorm, and Stanford’s team, guided by Thrun, battled deserts, sensors and algorithms. When Thrun’s Stanley finished the second Grand Challenge and Whittaker’s Boss won the 2007 Urban Challenge, autonomy ceased being fiction—it became a field-tested discipline. These races trained an entire generation of roboticists who would later build Waymo, Argo AI, Aurora and Uber’s Advanced Technologies Group.
Burns narrates how the contests’ failures—rollovers, fried circuits, late-night welds—proved that innovation depends on testing to failure and learning fast. It’s not glamorous, but it’s the secret behind robust autonomy.
Data, maps, and behavioral intelligence
Once robots proved they could drive in deserts, the challenge moved to cities. There, the problem changed from terrain to behavior. City driving requires knowing not only where things are but what they intend to do. Google’s Chauffeur program, born from Thrun’s Stanford lab and funded by Larry Page and Sergey Brin, layered LIDAR, radar, and rich Street View maps to perceive traffic at centimeter precision. Engineers like Urmson and Dmitri Dolgov built behavioral engines to predict human action—whether a cyclist might swerve or a police officer’s hand motion means “go.”
This behavioral layer turned vehicles from sensors-on-wheels into social participants, negotiating city life much like people do. (In effect, Burns shows, autonomy marries physics with empathy.)
Economics of transformation
Burns and economist Bill Jordan model the financial case: Americans spend roughly $4.5 trillion a year on mobility. Shared, electric, autonomous fleets could cut that to about $0.20 per mile, saving trillions annually while slashing emissions and congestion. In this framing, autonomy is not a gadget but an economic revolution akin to electrification or the Internet’s rise.
People, power, and conflict
Yet every breakthrough carries human drama. Inside Google, the Chauffeur team’s creative tension—Urmson’s disciplined safety ethos versus Levandowski’s brash speed—shaped outcomes. Incentive plans bred rivalries; departures seeded new start-ups and lawsuits. Burns uses this to reveal a truth: technology evolves through people’s ambitions and conflicts as much as through code.
The moral of autonomy
Burns closes with humility. The tragedies of Tesla’s Autopilot and Uber’s Tempe crash prove that progress without safety culture can backfire. Autonomy must earn trust through design, transparency and ethics. When it does, it promises not just driverless cars but a reimagined society—one where mobility is safer, cheaper and cleaner, and every person can summon freedom without owning it. That’s the new frontier Burns asks you to imagine—and to help build.